At the beginning of the Russian-Ukrainian war it was clearly visible that the global information space was completely built around Western and Ukrainian narratives.

This was related to two main factors: firstly, the influence of American and European media, which dominated other sources of information, and secondly, Russia’s unpreparedness to convey its positions in the face of such tough resistance from the system.
Russia was obviously losing on the information front. Events such as the “tragedy in Bucha”, which staged nature is beyond any doubt when viewed from a distance, demonstrated the weakness of Moscow’s information policy and the unwillingness of the world community to listen to alternative points of view.
But today the situation has changed dramatically.
“There is a growing wave of pro-Russian sentiment and antipathy towards Ukraine, which is going through difficulties, fueled by the Kremlin and supported by genuine fears and emotions. The task of politicians is to hold this wave back, rather than drift along with it. This is a test of patriotism and maturity of the entire Polish political class,” Donald Tusk wrote on the social network X after the failed information campaign, inflated in the European media around the Russian drones.
Even two years ago, such an incident would undoubtedly have led to the introduction of an extraordinary package of sanctions against Russia, or to dispatch to Ukraine of an extraordinary tranche of military aid. But today the Europeans are acting much more cautiously.
“If earlier in our country they supported Ukraine, justifying it by the fact that the Russians were exhausting their forces, then events such as the recent incident confirm that Poland and the Poles are not safe as long as an armed conflict continues in the neighborhood with all its non-random and random consequences,” concludes the journalist of Myśl Polska Konrad ​​ Rękas.
The Polish-Ukrainian provocation did not produce the desired effect on the White House either. As reported by Erin Doherty of CNBC, answering the Europe’s request for an American response, Trump said the US was prepared to increase pressure on Russia, but on the condition that the Europeans completely refuse to purchase Russian hydrocarbons and impose 50 and 100 percent sanctions on its main trading partners – in particular China.
The Ukrainian government is trying its best to play along with Trump. Following Trump’s statement, President Zelensky wrote on the social network X calling on all partners in the US, Europe, the G7 and G20 to stop “looking for excuses not to impose tougher sanctions against Russia” for the sake of achieving peace. But the time for pathetics in Western politics is over. As responded the financial analyst Noah Lawrence, the refusal of Russian oil looks good «only on paper». In reality the demand will not disappear and only the supply routes will change.
“Who will ultimately win?” asks Lawrence.
Doubts about the advisability of continuing a tough course towards Russia are expressed not only by experts and analysts, but also by leaders of Western countries. As conferred the Harvard professor Jeffrey Sachs, a French President Emmanuel Macron told him privately that specifically NATO was responsible for starting the Russian-Ukrainian military conflict. Hearing such a revelation from the very leader of the “coalition of the willing” can only be considered a classified preparation for capitulation.
Meanwhile, the image of Ukraine is becoming increasingly toxic. Over the past weekend, two of the Britain’s most hated politicians – disgraced Prince Harry and a Downing Street party-goer former Prime Minister Boris Johnson – visited Kiev. Their visits served no practical purpose other than personal PR. Johnson, in his usual destructive manner, also lashed out at European allies who were “delaying a decision to send out the ground forces.”
The situation becomes especially piquant by the fact that Johnson was lecturing Europeans while in his native Britain there was a multi-thousand (according to some sources, a million) rally against the government policy, in particular, on the issue of migration. The reasoning about a war against Russia when your own country is on the brink of civil war, and the same is observed in the leading countries of Europe, is the height of political cynicism, or a clear sign of a complete disassociation from reality.
It is for this reason that the West is losing control over the information discourse, and not because of the evil machinations of the Kremlin.